Commercialization of Chilean wine in China

• Main Authors: Antonio Ortiz, 歐東尼
• Other Authors: Jack Wu
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/29675225720625011577

碩士 === 國立政治大學 === 國際經營管理碩士班(IMBA) === 97 === Abstract Chilean wine is not well known in China so I want to study this and look at how it can be promoted more in China. Today Chile and the P.R.C. have multiples exchange channels like Free Trade Agreements (FTA) which offer both countries many benefits. This document will be how I can facilitate interaction between Chilean producers of wine and Chinese consumers of wine. Firstly I will examine the market of Chilean wine in China with a special focus on market share, ranking, competition, strengths and weakness; and overall strategy. Secondly I will analyze the FTA between Chile & China with respect to the wine market share and the scope for the coming years. Finally, I will analyze the consumption of wine in Greater China and how the wine consumption behavior has changed in recent years.