The business plan of activating new material for formulating industrial standard in the commercial sector

• Main Authors: Chen, Ivy, 陳詩薇
• Other Authors: Wu, Jack
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/93391690497855023810

碩士 === 國立政治大學 === 國際經營管理碩士班(IMBA) === 97 === The Magnesium DX Series alloys, recognized as the metal of the future, have consistent durability and flexibility and are easily formed into various hard cases for mobile devices, sports, auto parts, and medical equipments. This alloy is 82% and 45% lighter than steel and aluminum, respectively, and is better for recycling and electromagnetic wave isolation than that of plastic and Carbon Fiber. To be the first company to produce the lightest commercial metal in the world, STAD, however, as normal Taiwan companies, is with very limited resources both for the R&D and the marketing budget. After 5 years hard working in development stage, STAD believes now is good chance to use this alloy (innovation) to change the competition situation by relocating the foregoing advantages through the mechanism of new material standard formulating. I hope to use this dissertation to apply the theoretical and empirical business learning from NCCU and my working experiences to propose the entire business plan. The BP will consist of the corporate background, management team, business model, marketing strategies, product roadmap, risk management, and projecting the financial plan.