Nation Brand Value Delivery Model—Case Study on the Delivery Model of Taiwan Nation Brand Value

碩士 === 國立政治大學 === 科技管理研究所 === 97 === Taiwan has been playing an important role in the world supply chain. Not only the capability of manufacture, but also design and the R&D are the reputation of “Made in Taiwan” which implants and affects the process of decision making in every customers’ mind....

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Bibliographic Details
Main Authors: Huang, Cheng-Yao, 黃鉦堯
Other Authors: Wen, Chao-Tung
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/52644404912753376870