OLED產業的式微與再起歷程之研究－複雜理論的觀點

• Main Author: 張惟淳
• Other Authors: 吳豐祥
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/35618651440442536527

碩士 === 國立政治大學 === 科技管理研究所 === 97 === From the beginning of the 1940s, CRT was the key to the entire TV market. When the 21th era began, mankind were in pursuit of high-quality, closer to human life, so it changed from traditional display of the cathode ray tube (CRT) to the flat panel display (FPD) era. As the latest flat panel display technology OLED (Organic Light Emitting Diode Organic Light Emitting Diode) was first published, this flat panel display was a new technology which has attracted the concern of industry and academia, and then engaged in the development and research. Nevertheless the production value of OLED was lower than the well-known forecast agent like DisplaySearch predicted, hence many international companies in the 2006 ended OLED business sector. However, this downward trend stopped in 2007, and it began to take-off. OLED panels in 2008,its annual growth rate of output was even higher than the overall flat-panel displays, making the whole industry seemed to be prosperous again. From the above description of industrial development, the study of the past for OLED research, the focus was often on the OLED industry development strategy or on the analysis of critical success factors for OLED. To explore the development of research rarely written. Therefore, this paper is to study the rise and fall of OLED industry, using the way of case study. This study first try to understand some relevant theories which are about industry development, including the "industry analysis", "diffusion theory", "complexity theory" and other related theories, and finally combined "the complex dynamic process of innovation " with some factors of industry analysis and the time factor, to describe the development of OLED. Finishing this study comes out some findings such as following: In the course of industrial development, the positive and negative driving forces which affect the growth of industry, will determine the ultimate performance of industry. The industry, in the process of diffusion , which showed more obvious self-organization than the others will get more satisfactory results. There are still some other findings in the thesis, I hope the study of the cause and effect about OLED industry will be useful for practical reference.