Discuss the development and interaction between R&D unit and business unit with new product development process-a case study of uni-president

• Main Authors: HO,Chien-Wei, 何乾瑋
• Other Authors: 溫肇東
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/99260507736184320550

碩士 === 國立政治大學 === 科技管理研究所 === 97 === Under global economic conditions, corporations could make use of the resources all around the world, but they also have to face the challenges from competitors worldwide. Uni-President is the largest food industry corporation of Taiwan, and it has developed over 40 years, from foundation period, growing period, bloc period, international period to global network period. In the developing process, the technology dimension changes from the technology-oriented approach to the market-oriented approach because of the transformation of external economic structure and marketing environment. of the R&D unit and business unit in different period. And then discuss the periodic transformation from bloc period to global network period with NPD（new product development）process and category management. At the end, discuss the interaction way of planning which the business unit is responsible for and development which the R&D unit is responsible for, the most important stages of NPD process, with concurrent engineering concept. The periodic development of Taiwanese food industry with the external transformations can be clearly understood through this research analysis. The reader could not only realize the evolution, shift and adjustment of NPD process but also the communication way of R&D department and business department, providing a management mode for developing fast moving consumer goods industry that faces pressures from marketing and customer.