The impact f internet marketing on the business performance of Hotels
碩士 === 明新科技大學 === 資訊管理研究所 === 97 === Hotels are increasingly taking advantages of the Internet as a marketing tool able to provide direct contact with customers. This study evaluated the hotel’s websites in Taiwan from a marketing perspective. Content analysis was used to analyze and compare the mar...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33560839820069453167 |