The Effects of Perceived Risk, Leisure Constraint & Product Involvement on the Purchase Intention of Taiwan Sport Lottery
碩士 === 明道大學 === 產業創新與經營學系碩士班 === 97 === Since its public offering in 2007, Taiwan’s sport lottery has not reached the sales goals as expected. Such a failure might be attributed to reasons such as illegal gambling, lack of profound knowledge of sport affairs, as well as the global financial crisis....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29367846530947934771 |