Investigation of Wine Farm Competitive Strategies:Visitors’ Satisfaction Perspective.

• Main Authors: Hsieh-Wen Chiang, 江謝文
• Other Authors: Chien-Hsu Lu
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/02031125695118205113

碩士 === 明道大學 === 產業創新與經營學系碩士班 === 97 === Japan has been famous for her brewing techniques worldwide. The strategy of Japanese winery strongly emphasizes the improvement on quality and innovation of product, which sets up a full-grown pattern for the development in Taiwan winery industry. The study is to compare the difference of the operation and business strategy between Japanese and Taiwanese winery. It is assumed that there is a strong causation between the situational satisfaction of tourists and business strategy of the winery, not matter which locates in Japan or in Taiwan.