A Study of Conflict and Relationship Quality between Suppliers and Retailers

• Main Authors: Yu-ju Chen, 陳宥儒
• Other Authors: Shu-hao Chang
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/743nmy

碩士 === 明道大學 === 管理研究所 === 97 === A lot of factors influence the partnership between suppliers and retailers, for example: switching cost, socialization effect, dependence, long-term relationship orientation, conflict, relationship quality, all will have certain influence on partnership. But the relationship among switching cost, socialization effect, dependence, long-term relationship orientation, conflict and relationship quality is not clear at present, so the objective of this research is to find out the relationship among switching cost, socialization effect, dependence, long-term relationship orientation, conflict, and relationship quality by applying the regression analysis. This studies the cause-effect model of switching cost, socialization effect, dependence, long-term relationship orientation, conflict, and relationship quality. Finally, through the application of regression analysis, probe into the switching cost, socialization effect, dependence, long-term relationship orientation, conflict, and relationship quality in real world. Through empirical example analysis, this research can get most of every variable, and understand the variables and the relationship among these variables. The result is helpful the partnership between business and business to find their own marketing-strategies. And the overall qualitative control and variables of switching cost, socialization effect, dependence, long-term relationship orientation, conflict, and relationship quality, can be the foundation of the relevant topic for other researchers in the relevant studies.