| Summary: | 碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 97 === Since recent years cultural tourism''s development receives gradually takes seriously, the majority of advanced countries all are by in the Locality culture resources characteristic development culture tourism, has to move gradually become the tourism industry mainly power. “The cultural tourism” is the application culture resources Is developed one kind of sightseeing pattern. The cultural tourism isn’t only may promote the resident and the tourist to the culture the value, but also has the education and to experience the local culture the attraction , the tourism development is because of these each other connection industry, has the result by under the interaction and the correlation. May promote the tourism integral development because of the culture the value. Therefore the cultural tourism to exhibition center the business model whether will have the will influence be a quite important question, in addition passing about will exhibition center of business model the research to pay it to be lacking, whence this, this research aim will exhibition center for the discussion culture tourism to the case company the business model innovation influence.
This research based on resource-based view to compile related documents, and chose the business model of Applegate(2001) as the groundwork to divide into three inspects of concept, value, and capability. The relationship among these three aspects was studied, and discussion business model influence to value creation and the management achievements. This research carries on by the case study, by secondary data analysis with expert interview, basis analysis result induction research proposition and conclusion.
The findings discovered that exhibition center the business model, if can with the cultural tourism union, then may produce product and the service the new shopping leisure; If can the promotion itself liquor culture quality and the fermentation technology research and development product core competencies, then may create newly different industry forms an alliance the opportunity; exhibition center to be able to participate in the place overall building project, establishes the unique surveying rod value, then promotes own brand and the shape advantageously; Displays the place tourism peripheral benefit, the shape models the place business circle, leads the peripheral industrial development.
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