A Study on The Factors of Purchasing Green Furniture from Consumer Perspective with Different Environment Protection Attitudes

• Main Authors: Kun-Heng Lin, 林昆衡
• Other Authors: Chien-Hui Weng
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/27857103967175164500

碩士 === 銘傳大學 === 設計管理研究所碩士班 === 97 === With the promotion of environmental protection consciousness, consumers start to make efforts for environment and pay attention to whether the products comply with environmental-friendly green design. Therefore, industrial design plays an important role in this environment impact. Generally speaking, product design focuses more on consumer’s mental point of view rather than the function and appearance. For this reason, designers and enterprises need to understand the demands of consumers for green product in order to design and produce what consumers really need and want. In this study, the research subject is the furniture in our daily life. By means of document analysis, this study discussed and analyzed the related theories with regard to the green product, the green consumption, and the environmental protection attitude; then summed up the design guidelines of green product addressed by scholars and brought up the factors of green furniture design. Based on the analyses of literature and summarized results, a questionnaire is designed according to the factors of purchasing green furniture. This questionnaire then investigated preferences of the factors of purchasing furniture for consumers with different attitude of environmental protection. The study concluded that: (1) the design guidelines of green product addressed by scholars are too general to apply to green furniture. Hence, after generating all the collected information, there are 8 categories which include 27 design guidelines of green furniture; (2) when green consumers purchase furniture, they not only consider the application of environmental protection but also concern about whether the furniture can be recycled and renewable; (3) the most important factor of purchasing green furniture for general consumers is "the use of high-security" and the least important factor for green consumers is "packaging with high-intensity". For those who are not green consumers, the most important factor is " made of environmental-friendly materials”; (4) purchasing behavior of consumers in this study: consumers are better in perceiving and supporting the environmental cognition and environmental affection than in implementing environmental behavior. Most consumers consider more about the usage of furniture, which is different from material or manufacturing process emphasized by ordinary manufactories. Environmental protection material has not been considered by the consumers. The promotion of environmental cognition could improve the importance of green mark to consumers. The followings are suggestions for relevant research in the future: (1) The design guidelines of green furniture can be adapted to matching the trend according to changes of time. Also, this research process can be applied to other types of product. (2) This research discovered that military personnel, public official, and educator have higher willingness to execute environmental behavior than other professions. The follow-up study can analyze more deeply on these three professions. (3) Consumers have not taken green mark and environmental protection material seriously. Therefore, the follow-up research can further investigate the reason of this phenomenon.