| Summary: | 碩士 === 銘傳大學 === 設計管理研究所碩士在職專班 === 97 === Taiwan has risen and developed from a traditional agricultural society in the past to her current status as one of the leading powers of high technologies. This makes many people think that the enhancement of our national strength must rely on technological development. In fact, the core competence of creative design is the most valuable part in the value chain of all industries. (Annual Report of Development in Taiwan Cultural Creativity Industries, 2005) In particular, based on global specialized labor division in the 21st century, product design that originates from cultural aesthetics not only plays a key role in the success of industry''s transformation but provide the public with opportunities of unique life experience of good taste. Hence, the purpose of this study is to establish the process of concept generation for cultural creativity products, aiming for more creations of creativity products and providing suggestions and references for business operators and other participants in product planning and manipulation.
Targeted at domestic businesses involved in cultural creativity products as subjects, this study conducts a field research; explores various aspects as per the process of creativity thinking from problem addressing, solution seeking, problem solving to trial run; discuss how cultural creativity industries can employ creativity in product development with integration of local cultures to create products with commercial values; and hope to generalize a more concrete creativity generation process.
Conclusions of this study are as follows: 1. A creativity generation process based on technical literature and field cases is depicted. 2. Indispensable elements of cultural creativity industries comprise knowledge, culture, creativity and technology. 3. Only designers with rich experience and extensive knowledge will be able to create fashionable quality articles with rich cultural elements. 4. People, cultures, creativity and design are the souls of cultural creativity products. 5. Cultural creativity products break the routine of traditional thinking.
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