The effect of celebrity endorsers on destination image, international tourist’s attitude, and intention to visit Taiwan
碩士 === 銘傳大學 === 觀光研究所碩士班 === 97 === In recent years, Taiwan government has employed celebrity endorsers in attempt to promote tourism industry. The induced flow of international tourists has been rapidly increasing; indicating the number of visitors to Taiwan in 2007 compared to those of 2006 report...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c49s6d |
