Explore the Cooperation in Business Model of the Publishing Industry and the Internet Blog with Blue Ocean Strategy: A Case Study of Sam Woo’s Miluegg

• Main Authors: Hsing-Kuo Cheng, 鄭興國
• Other Authors: Vanessa Tseng
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/w2uk85

碩士 === 銘傳大學 === 資訊管理學系碩士在職專班 === 97 === This research aims to explore the cooperation business model of the publishing industry and the blog. Understand the impact and the boost from the rising blog to publishing industry for the main purpose. Apply to interview with the experts to get the related data. Analyze and study the data with Blue Ocean Strategy for the research. On the basis of research framework, the research emphasizes on how to create the success from the predicament which blogs and publishing industry are in by taking totally different strategies after they cooperate to each other. The research took the most famous blogger, Sam Woo, to be the main case study, interviewing both the blogger and the publisher to get the information analyzed from Blue Ocean Strategy Canvas and SWOT. Comparing the business model of our case to Blue Ocean Strategy 6 Principles came to the conclusions: (1) Timing is the most important: do not follow the others, the information must be judged. (2) Emphasize on both innovation and conservation: innovation is for the advantage and conservation is to keep the niche. (3) Coordinate different professional to work together: simplify and make the best of all human resources. (4) Manage the personal networks: personal networks is the key to success no matter in the cyber or real world