Commodity Attributes，the Regret Effect from Attribute’s Uncertainty and the Purchasing Decision-An Example of Laundry Detergent
碩士 === 銘傳大學 === 經濟學系碩士班 === 97 === In recent years, the consumer awareness are rising, consumers making purchasing decision, as far as possible take the types of product attributes intoconsideration, however, firms exposed to commodity holds ownership information, unless the consumer goods have thei...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v2c8sq |