The research of UBN Brand Image and Customers Loyalty---A Case Study of 「UBN 0n-line」
碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 97 === The competition of television media in Taiwan is very fierce. Obviously the advertising market is recession by Global finance storm. How to get attention of audience and develop the loyalty of the channel has become the issue that TV channel managers have to...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bn4q5r |