The research of UBN Brand Image and Customers Loyalty---A Case Study of 「UBN 0n-line」

• Main Authors: Kai-Ming Teng, 鄧凱銘
• Other Authors: 作者未提供
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/bn4q5r

碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 97 === 　The competition of television media in Taiwan is very fierce. Obviously the advertising market is recession by Global finance storm. How to get attention of audience and develop the loyalty of the channel has become the issue that TV channel managers have to confer. Especially digitized cable TV is now a new trend, seller market has becoming buyer so the existence of media will depend on how to create their own blue-sea strategy in such a highly same repeat nature message offering.This action will build up the first channel brand image of audience when media environment is forced to face the digitized changes, fearless of the customers fancy.Understanding the relationship of professional brand image of channel to audience loyalty is an issue that enterprise deserves to discuss.