Content Analysis of Industry of Culture Innovation News from Finance Newspaper

• Main Authors: Ying-Chun Lin, 林盈君
• Other Authors: Chung-Yang Liu
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/u9bt7a

碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 97 === The annual output of the economy of the global innovation at present, is about 3 trillion dollars, he estimated with annual growth of 7%, will be up to 8 trillion dollars by 2020, undoubtedly, it is a present trend to develop the industry of cultural innovation. But the issue of how to utilize content analysis and frame theory, look over from January of 2003 to December of 2008, “Economic Daily News” and “Commercial Times”, extract from single day. In order to realize domestic news about industry of culture innovation, and what points the media concerned while they reported news about governmental promotion policies and industry situations. The quantity is taken as an index to reflect the level how the media concern, while the quality is another indicator to show how the media present the content. Finally, utilize in-depth interview to strength research content. Findings showed that the numbers of news in the industry of culture innovation content from 2003 to 2008 had increasing trends both in two economic newspapers; The media focuses on the whole view report of the industry of culture innovation; The theme content is the exhibition forum mostly; The news source mainly came from government ,mainly appeared in pages of industry; Media tend to take a more neutral attitude The researchers hoped that the report from media can criticize the new industry inappropriate, let controlling organization to take the reference, and carry out smoothly.