Embedded Advertising through Radio Programming – A Case Study of the Restaurant Owners for the Asia Radio Network
碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 97 === Since 1999, the overall commercial productions of the five major media in Taiwan have been decreased each year. In order to survive, the media seek ways to reduce the cost and enhance their productivities. Competitions among radio stations are especially ac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2p7ngu |