The Research of the Leadership of EBC Management to the job stress and job performance

• Main Authors: Hao-Ping Chou, 鄒皓平
• Other Authors: 作者未提供
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/dsp9dv

碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 97 === In present domestic media environment, the design of the program has changed from “media oriented” to “audience oriented” environment, especially in the TV competition in many channels environment. The competition include “rating competition” and even the severely “existing environment”. Especially under the continuously shrinking of advertising market among domestic media, leading levels of every TV station make their most efforts to rich programs closing to local market and find out some blue ocean strategies far from shrinking of advertising market. The goal is to increase the revenues of their companies. After the leading levels of TV station make the operating plans and objectives, effective leading becomes the main factor in the success and failure of an organization. Every department, unit, and employee in the company is assigned to individual objectives, which make everyone head to an organization goal. This situation represents the performance of leading. However, employees heading to the organization goal in different leadership style often show different job performance and job stress. This report is based on this kind of issue by investigating the influence of different leadership style on job performance and job stress in different departments in Eastern Broadcasting Company (EBC) to find out the way to increase efficiency and effectiveness of employees to attain the organization goal.