The Analysis of Bancassurance’s Influence On Business Performance of the Property Insurance Company -- Evidence Analysis of CVP Model
碩士 === 銘傳大學 === 風險管理與保險學系碩士在職專班 === 97 === Accompanying with financial liberalization, it is necessary that the financial industry is going to diversification. Bancassurance not only increasing both banks and property insurance companies’ profitability but also reducing property insurance companies’...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05213245798406803991 |
| Summary: | 碩士 === 銘傳大學 === 風險管理與保險學系碩士在職專班 === 97 === Accompanying with financial liberalization, it is necessary that the financial industry is going to diversification. Bancassurance not only increasing both banks and property insurance companies’ profitability but also reducing property insurance companies’ risk is the best alliance model. The major objective of this study is to Analysis whether there is the correlation between the bancassurance and the operating performance of a property insurance company by Cost-Volume-Profit Analysis of Premium Income. The study provides following evidences:
1.Business ratio in Bancassurance increase year by year.
Under the operation of cross-selling, strategic alliance and diversified marketing in Financial Holding Company, the business ratio from Bancassurance is increasing year by year.
2.Selling integrated commodities is a major business for Bancassurance.
3.Profit contribution of the Bancassurance is steadily on the increase.
There is a significantly positive relationship between the business of Bancassurance and the profit. It could be inferred that the profit of the property insurance company will rise if increasing the business of Bancassurance.
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