The Effects of Salesperson Interaction and Product Characteristic on Impulsive Buying Behavior--An Example on Telemarketing Insurance Company
碩士 === 銘傳大學 === 管理研究所碩士在職專班 === 97 === ABSTRACT In the modern life, consumers’ impulsive buying behavior has been regarded as a kind of life style, and it also has provided the main revenue for telemarketing. In recent years, the study of consumers’ impulsive buying behavior has gotten more importan...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jpc82c |