A Research into the Relation between Service Quality, Brand Image, Brand Change and the Customer Loyalty--An Example on Property Insurance Company
碩士 === 銘傳大學 === 管理研究所碩士在職專班 === 97 === Since our country officially became a member nation of World Trade Organization (WTO), the comprehensive opening of the property & casualty insurance market is an inevitable trend. The local property insurance industry has to face the transition from produc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dd47nw |