| Summary: | 碩士 === 立德大學 === 資源環境研究所 === 97 === Under the global environment change and globalization effect in recent years, the international society took seriously more and more to the environmental protection issues and the environmental consciousness. The green product’s development already became the very important work. The 3R, that is, reducing, recycling and reuse, concept is adopted to the manufacturing process of green product. It is expected to reach the goal of packing reducing, hazardous material decreasing, energy consumption measuring, material recycling and life period extending and may cause the environment no longer to receive a more serious destruction.
The main purpose of this research is to catch on to the public cognition and purchase aspiration on green design products in current stage. There are different kinds of department, age group and educational background for sample design of questionnaire. The personals of department contain the government worker, industry and commerce personage, teacher and student. The age groups contain under 20 years old, 20 to 29 years old, 40 to 49 years old and above 60. The educational backgrounds contain doctor, master, college/university and high school. The attitude cognition and purchase aspiration on green design products of these targets are investigated and analyzed. The investigation method adopts questiommaire investigation, the content includes: (1) the interviewer’s background; (2) the basic knowledge of green design; (3) the attitude cognition of green design; (4) purchase aspiration of green design. Based on the statistical analysis method, the results show that (1) the proportions are 82.7%, 65.5% and 70.9% for student, 20 to 29 years old and college/university and they are highest on the hearing of green design; (2) regarding the groups of under 20 years old and 40 to 49 years old, the cognition of “the essential condition to promote the freen consumption consciouness ” is less than the cognition of “the environment protection” and the others believe it is an essential condition to improve green consumption consciousness; (3) all interviewers believe the public are still insufficient in receiving the information of green design and environment protection.
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