The Analysis of Sales Promotion's Advertisement Titles and Consumer's Purchase Intention－Take Plane Direct Mail Advertising as the Example

The Analysis of Sales Promotion's Advertisement Titles and Consumer's Purchase Intention－Take Plane Direct Mail Advertising as the Example

碩士 === 立德大學 === 資訊傳播研究所 === 97 === This research refers related literatures in common patterns of the plane advertisement's title, and cooperates with the catering trade's entrepreneur designs ten sales promotion's advertisement titles. The researcher uses the method of qu...

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Bibliographic Details
Main Authors: Hsiao-Wen Hou, 侯曉妏
Other Authors: Szu-Hsin Lee
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/27860162571407035806

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