Marine Transportation Declaration Industry Promotion Customer Value and Research of the Competitive Advantage Essential Factor Evaluation Criterion（Kaohsiung Area Marine Transportation Declaration Industry）

• Main Authors: Mu-tsun chuang, 莊木村
• Other Authors: WEN－JEN HAN
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/14221428090892878899

碩士 === 立德大學 === 國際企業管理研究所 === 97 === The marine transportation declaration industry is between Taiwan typical island economy and the foreign trade relates an inseparable special profession. Recent years the customs matters innovated like implementation of the imported and exported products entry automation, to open the declaration industry to set up, the trade control measure once again to deregulate, cross-straits “three links” and so on to have the major impact gradually to the declaration industry management, initiated motive of this research. The research deliberates Hill & Jones (1998) and so on theory of construction research constructions the scholar, collect put in order appraisal of criterion the promotion declaration industry competitive advantage, respectively be the Customer Value, the Cost Leadership, the Differentiation Strategy, the Core Competency. And the Customer Value divides into the Customer Service-time, the Customer Service-dependability, the Customer Service-communication, theCustomer Service-convenience; the Cost Leadership divides into thethe cost performance appraisal, the build Standard Operating Procedure, the science and technology to perform; The Differentiation Strategy divides into the create beneficial business, the internal part strength, the market compartment; The Core Competency divides into the Organization capability, the Individual capability, the Invisible property, the material property. Discovered after the level analysis normal 30 experts questionnaire survey result: Importance of sorting Taiwan marine transportation declaration industry promotion competitive advantage appraisal is：Core Competency, Customer Value, Differentiation Strategy, Cost Leadership.