The Relationships among Study Motivation, Service Quality, Perceived Value, Customer Satisfaction and Behavioral Intentions: a case of EMBA programs in central Taiwan

• Main Authors: Kuei-Tang Chiu, 邱貴堂
• Other Authors: Ho-Ching Wei
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/62347859754248956836

碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 97 === To keep pace with the fast changes of business environment and to hold competitive advantages, business managers have to study continuously. Therefore, Executive Master of Business Administration (EMBA) programs offered by universities have been accepted time by time. For universities offering EMBA programs they will attract a lot of resources, including money and social human connections, from the alumni. For the enterprises, their managers will receive degrees, and will grow in many aspects. This study is to explore the relationships among study motion, university image, service quality, perceived value, customer satisfaction and behavioral intentions from the EMBA students of universities in central Taiwan. In the meantime, this study has compared the differences from the student background and the nature of niversity(public and private). In total 843 questionnaires are issued and 426 copies are collected. Excluding 13 invalid copies, valid response rate is 49.71% . The major findings are: (1) There is significantly different between the study motion and perceived values. (2) There is significantly different between EMBA students’ motion of choosing universities and their satisfactions. 3 there is no significance between university image and perceived values. (4)There is significantly different between service quality and perceived values.(5) There is significantly different between service quality and satisfaction. (6) there is no significance between perceived valued and satisfaction.(7) There is significantly different between satisfaction and behavioral intentions.