| Summary: | 碩士 === 嶺東科技大學 === 國際企業研究所 === 97 === ABSTRACT
This study is an investigation of the environments in which Taiwan enterprises invest in kindergartens of Mainland China, with a view to suggesting some feasible strategy. For our case study, we have selected Shanghai three of three Kindergarten as our subjects and analyze literature, searching data about these kindergartens. After applying the SWOT Analysis on our data, we have also done a comparison of the advantages and disadvantages of our internal resources with the external environments and threats, thus forming operational strategy and proposing some feasible operational policy.
Our investigation has led to conclusions as follows:
1. Investment in kindergartens must take into consideration the advantages and disadvantages, opportunities, and threats, both internal and external.
2. Public kindergartens in today’s China have confronted many difficulties, while half-private and private kindergartens are doing very well.
3. There are opportunities investing in private kindergartens because of governmental encouragement, but there are risks owing to the changeable nature of various regulations.
4. three of three Kindergarten is situated in an area where parents have higher income, but is confronted with competition from public kindergartens.
5. three of three Kindergarten has the high mobility rate of three of three is its threat.
6. three of three Kindergarten in management plans and so on potential strategy alliance.
Key Words: Taiwan enterprises, children's education, kindergarten, franchise business, enterprise environment, enterprise strategy, SWOT analysis .
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