| Summary: | 碩士 === 龍華科技大學 === 商學與管理研究所 === 97 === This study applies fuzzy theory on decision making of choosing business growth and return. The sample frame for the study includes top 100 largest enterprises in Taiwan, and the investigation period is sampled from 1988 to 2007, the twenty years period is divided into four stages by every five years. In order to understand growth or return which is more influence factor on the business survival? The changing situation of growth and return among these top 100 largest enterprises in Taiwan during the last 20 years have been assessed by fuzzy approach. The study shows that all the enterprises which have low return and low growth are dropped out of the list of 100 largest enterprises. Furthermore, it is hard to sense the crisis without the active action on increasing business growth; these phenomena can be proved on the first stage enterprises that had high return and high growth, but there were quitted from the list of 100 largest enterprises due to the low growth in the later stages. There are 24 enterprises remain in the list of top 100 largest enterprises in Taiwan from first to the last during the last 20 years. These enterprises still grow in every stage; in the meantime, they keep middle growth and return continuously. That means running a business needs a steady, substantial growth; otherwise, the enterprise will lose the competition and development opportunity.
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