A Correlation Study of Sex Role Conflict, Female Manager Portrayals, and Media Image

碩士 === 龍華科技大學 === 商學與管理研究所 === 97 === Due to the increasing freedom society of Taiwan provokes women’s conscious of self-esteem and self-actualization, the traditional social value to restrict women’s behavior has been abandoned. Hence, the female role depictions in ads are modified being expressed...

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Bibliographic Details
Main Authors: Sine-Lynn Lee, 李欣凌
Other Authors: Wei-Chung Lee
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/78568190493284702228

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