The Study of Relationship Marketing of the Department store and the members by Commitment and Trust Relationship as mediator.

碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 97 === In recent years the concept of relationship marketing in the consumer less than the will of the circumstances, double the level of attention, perhaps the industry who want to use relationship marketing to customers to establish a good cohesion, and reached a...

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Bibliographic Details
Main Authors: Yun-Chen Hsu, 許芸禎
Other Authors: Jung-Fang Chen
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/90925677754631484902