| Summary: | 碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 97 === In recent years the concept of relationship marketing in the consumer less than the will of the circumstances, double the level of attention, perhaps the industry who want to use relationship marketing to customers to establish a good cohesion, and reached a tacit agreement of mutual cooperation. In this study, empirical research department members object to the relationship between commitment and trust as an intermediary variable, to explore the relationship between the department and members of the termination of the relationship between costs and relationship benefits, communication, relationship commitment, trust, a tendency to leave, cooperation, functional conflict, the impact of uncertainty.
This study used a questionnaire survey method to analyze the statistical software AMOS, 396 valid questionnaires were effective recovery rate of 86.27 percent, researchers found that: （1）The relationship termination costs has not significantly affected on the relationship commitment.（2）relationship benefits has a positive impact on relationship commitment.（3）communication has a positive impact on trust.（4）trust has a positive impact on relationship commitment.（5）relationship commitment has a positive impact on propensity to leave.（6） relationship commitment has a positive impact on cooperation.（7）trust has a positive impact on cooperation.（8） trust has a positive impact on functional conflict. （9）The trust has not significantly affected on the decision-making uncertainty; After multiple-group analysis, the study finds that the members variables could influence the SEM.
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