An Empirical Study of Relationship among Service Quality,the Service Value,Customer Satisfaction and Customer Loyalty-The Case of Hot pot Chain Restaurant
碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 97 === This research adopts the framework in Zeithaml & Butner(1996), where they conclude that customer satisfaction is directly affected by service quality,and also refers to the SERV-PERVAL scale in Petrick (2002), and finally includes customer loyalty additio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15547236676418001053 |