A study on the motivation, recreational experience and loyalty to slow travel tourists: TRA cruise ship - type trains

• Main Authors: Su- Mei Yang, 楊淑美
• Other Authors: Ming- Yuan Wang
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/36753506928629894342

碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理系 === 97 === The leisure and tourism is driven by the kinds of the slow travel for walking, bike and railway. Therefore, the relation among the motivation, recreational experience and loyalty is studied in this paper. It is important meaning that the analytical results can strengthen the education of leisure in the future, the construction planning and marketing Taiwan in order to become an international holy land of slow travel. Because slow travel can increase the health of body, mind and spirit, promote the person’s benefit and quality of life, the activity of slow travel is prosperously developed and established, and the study of slow travel is rarely in domestic and foreign, it is important that how to promote recreational experience for overall satisfaction and wish to revisit. This goal of this study is to understand the travel property of the slow travel tourists, society background in the difference of participating motivation, recreational experience, and overall satisfaction. The participating motivation and the recreational experience for the influence of overall satisfaction and loyalty are studied. Therefore, five hundred fifty data scales were used to of, TRA cruise ship - type trains. The useful data scales were five hundred three. Ninety two percent of recycling data is obtained. Using statistic software package 14.0 SPSS, the statistic method of descriptive statistics, factor analysis, independent t test, one-way ANOVA and multiple stepwise regression analysis, the data of persons being tested can be analyzed statistically. The results show that (1) Most travels first participate. Information was mainly obtained by relatives, friend and website. Travel companions were maximum number at two to four people and accounted for the majority expected was to buy souvenirs. (2) Persons being tested with different society background obviously had part differences for participating motivation, overall satisfaction of recreational experience and loyalty. (3) The participating motivation and overall satisfaction of recreational experience obviously had positive influence. (4) The participating motivation, overall satisfaction and loyalty obviously had part positive influence. (5) The recreational experience for overall satisfaction had not obviously correlated with health care growth, others are positive influence. (6) The overall satisfaction and the loyalty are positive influence, obviously.