The basis of Taiwan's three major cities compare marketing - Taipei City, Taichung City and Kaohsiung City as an example

• Main Authors: wei-sheng, wang, 王威勝
• Other Authors: Li-Chang, Li
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/95967809310879507568

碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理系 === 97 === Day (1990) mentioned: " Businesses want to gain competitive advantage by many ways ... ... One of the most important is to Segment itself from competitors by the way. Be successful, must be allowed to become the goal of their own market consumers the best provider. "kotler (1993) also believe that each of the target groups have unique characteristics and needs, and to attract specific ethnic groups, the local must be compared with other places is different, that is, the so-called differentiation, the unique technology. This study competitiveness of cities, the best way is to develop the uniqueness of the city itself. City brand and the concept of city image in the minds of consumers to establish the uniqueness of the city itself, and then use the uniqueness of the city to the success of marketing. In this study, the use of city competitiveness, analysis of urban infrastructure side indicators of Taipei, Taichung and Kaohsiung, that will be transformed into indicators of dimensions of 16 city image, in order to refer to the future direction of the implementation of marketing strategies. Key word: City market, City competency, City image, City brand