A Study of the Relationships among Product Innovation, Customer Value & Consumer Purchase Intention-A Case of Netbook Market

A Study of the Relationships among Product Innovation, Customer Value & Consumer Purchase Intention-A Case of Netbook Market

碩士 === 國立高雄應用科技大學 === 國際企業系 === 97 === According to research result by Cooper and Kleinschmidt (1995), the product innovation could be enhance a company competitiveness, it is a key successful factor to maintenance a cooperation competitiveness. In globalization with a heavy competition environment,...

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Bibliographic Details
Main Authors:	Shu-Ping Tseng, 曾淑萍
Other Authors:	Wei-Long Lee
Format:	Others
Language:	zh-TW
Published:	2009
Online Access:	http://ndltd.ncl.edu.tw/handle/82770003401885602046

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