A Study of the Relationships among Product Innovation, Customer Value & Consumer Purchase Intention-A Case of Netbook Market
碩士 === 國立高雄應用科技大學 === 國際企業系 === 97 === According to research result by Cooper and Kleinschmidt (1995), the product innovation could be enhance a company competitiveness, it is a key successful factor to maintenance a cooperation competitiveness. In globalization with a heavy competition environment,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82770003401885602046 |