A STUDY ON THE DETERMINANTS OF PASSENGER IMPULSIVE BUYING BEHAVIOR AT TAIWAN TAOYUAN INTERNATIONAL AIRPORT
碩士 === 開南大學 === 空運管理學系 === 97 === Abstract The aim of this research is to study the influencing factors for the impulse purchasing in an enclosed business environment at Taiwan Taoyuan International airport and to find the relationship between the factors and the impulse purchasing behavior. Th...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19845021790528909841 |