| Summary: | 碩士 === 開南大學 === 空運管理學系 === 97 === The marketing strategy for airline cabin is mainly affected by the passenger’s preference and society economy. In order to verify both the relation and use between the “M society” and the sales of airline cabin, this study will address the relevance to the current layout of the airline cabin and national disposable income as well as consumer deeds. The research methods include literature review and interview with experts. Through literature review, the emergence of “M society” and the prevalence of new luxury wind are explored. Then through interview with experts, we can understand not only the real question of cabin layout and the consideration for “M society”, but also the operation of airlines and the change of consumer behavior will affect the layout of cabin in the future. As a result, the passenger capacity for every class of cabin can be analyzed. One national airlines San Francisco-Taipei flight is singled out as the research objective for analyzing the passenger occupancy rate of every class of cabin to explore passenger’s preference for airlines cabin.
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