The impact of specialization strategy and collaborative strategy on relationship quality

• Main Authors: JAN JIANG-TSUN, 詹江村
• Other Authors: 張永煬/陳國嘉
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/49772566632794564101

碩士 === 開南大學 === 企業與創業管理學系 === 97 === This dissertation is based on the theories of value network、resources structure、cooperative relation and relationship quality, and the analysis of case study and secondary information. The subjects of this case study are focused on transforming manufacturer business. Discussions are what roles the company plays in terms of product development towards different business types when transitting from manufacturing to branding management. What is the strategy for producing, distributing and cooperative relation between business? The conclusions throughout analyzing the case study are: when the enterprise puts more focus on OEM, product research and development will be focused in order to improve the quality of the relationship (trust and satisfaction); when the enterprise puts more focus on OBM, it will put the business forward to the strategic goats of brand imagine and position. The cooperative relationship between business depends on the important resources and substitution. The cooperative relationship between business will adopt different way through diversity balance situation. When the cooperative relationship between business adopts the strategy in producing and distributing differently, production development will focus on the ability of scale and vertical composition. It will promote better relationship quality to each other.