A Study on Factors Affecting the Internet Users'' Continuous Use of Tourist Blog Service Platform

• Main Authors: Nan-jhou Hou, 侯南州
• Other Authors: Jia-Chun Wu
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/32788715863103847113

碩士 === 義守大學 === 資訊管理學系碩士班 === 97 === Tourist blogs today are gradually changing the development of imformation distribution channels of the tourism industry. This study is tried to understand the factors that influence tourists to continuously browser tourist blogs. Therefore, this study apply three dimensions to interpret how these factors affect blog browsers when making decision. These three dimensions are the types of travel imformation, the social influence factors, and the design of blogs interface. Questionnaires are used to understand the opinions of Internet users about the tourist blogs when gathering travel imformation.This study conclude three findings in this research. First, the design of blogs interface, such as the the diversity of blogs and easy use, indeed affect users to browser the tourist blogs. Second, the research study also find that the types of travel imformation in the blog content, such as functional imformation, creativity, and symbol, significantly influence the blog users. Third, the more recommendable tourist blogs experiential persons write, the more Internet browsers who are willing to continuously use as a method to gather travel imformation.