The Study on the Exploration of Consumer Behavior for the Taiwan´s Tea Chain Store Brand — The Cases of Chin-Shin And 50Lan Tea Shop

碩士 === 義守大學 === 管理學院碩士班 === 97 === The Chain store franchising system is fast growing in Taiwan, It helps those people who want to run business and the shortcut of the dream. Because people all think the brand will strength the chain brand and ripe management tactics can help the entrepreneur to sta...

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Bibliographic Details
Main Authors: Long-jhong Wu, 吳隆中
Other Authors: none
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/74905284476243836409

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