Organizational Growth Strategy and Sales Training System of Insurance Industry

• Main Authors: Li-chiang Chu, 朱立強
• Other Authors: Pao-An Lin
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/29512628626868935304

碩士 === 義守大學 === 管理學院碩士班 === 97 === Contrary to the past closed financial market, the form of financial market in 21 century has become free and open, and how to face this change becomes a big issue to every industry. Especially for the life insurance industry, the ecology has to be transformed from closed to wild open, and the situation will become more complicated after Taiwan enter WTO. On the other hand, mergers and acquisitions are flourishing through the worlds; the lines between industries become more and more blurred, and more and more competitors are rush to enter Taiwan’s life insurance market. Will that be possible the new life insurance company can take up some portion in such oligopoly market? This study tried to analyze the life insurance companies from organizational development, open market information and case studies to find the key components of successful organization development and as reference to people who are willing to enter this career. Life insurance career is a life-long career, and it is necessary to our society. Because the life insurance industry in Taiwan still have space to grow, every insurance company try to devote human resource and training subsidy as much as possible to train and develop their agents so that the organization and sales performance could extend as fast as possible. The goal of this study is to find out the successful business model of organizational development of life insurance industry, so that life insurance companies and people who are willing to enter this industry could take it as reference, gain professional knowledge, achieve their sales performance goal and to serve more consumers. The purposes of this study are: 1.Find out the reasons why the organizations are not easy to development. 2.Check documentaries about recruitment, training, education, and development to discover the key factor of successful development. 3.Dig out and analyze the difficulties during recruitment. The results of this study are: 1.Key factors of organizational development are: (1). Population. (2). Expenditure devoted on training and development. (3). Framework and organization culture. 2.Importance of recruitment and movement. The standard of recruitment is the most important essence of organizational development. The length of service, the faith of life insurance industry, attributive…etc. will effect the recruitment and movement. 3.Training and education. Life insurance companies tent to focus on the professional knowledge and sales performance, which tent to ignore recruitment and organization culture. 4.Organization culture and leadership. Most managers of insurance companies emphasized on sales performance and lack the ability to build up organization culture and management. According to this study, to be successful in life insurance industry is not difficult, only have to have high identification with this industry and accompany with efficient recruitment and training, the successful organizational development is in the near future.