The strategic alignment among service innovation, market orientation, and information technology adoption: Its impact on business performance

• Main Authors: Ju-chi Wang, 王如琪
• Other Authors: Yue-Yang Chen
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/56075099141768485133

碩士 === 義守大學 === 企業管理學系碩士班 === 97 === The most basic purpose of business is the creation of shareholders value. Different companies have different strategies to employ and the pursuit of the goal can fit through the use of strategy and management methods to improve business performance. Service innovation is in its emerging hot topic for the academics and practices, the strategy alignment of service innovation for the enterprise and its relationships with the market-oriented and the use of IT have not been clearly explored. Thus, this study explore the phenomenon of practices to test the concept of strategic alignment, have considerable research value. The results will be further elaborated the concept of strategic alignment to fit the research point of view. Therefore, the purpose of this study is to examine the strategic alignment effect among service innovation, market-oriented, information technology adoption for business. According to “fit as covariation” analysis method, structural equation modeling was applied to verify the proposed hypothesis, the sample mainly from the China Credit (CCIS) 2007 in Taiwan. The manufacturers of large enterprises in the manufacturing and service industry as our sampling frame, a total of 139 sample companies were collected. SPSS 12.0 and EQS 6.1 are our data and analysis tools. The results of this study found that the strategic alignment among service innovation, market-oriented strategy and the use of information technology has a positive direct impact on business performance.