The Study of Service Encounter Quality on Customer Satisfaction and Loyalty in Insurance Industry
碩士 === 義守大學 === 工業工程與管理學系碩士班 === 97 === Service encounter quality is an area of growing interest to researcher and managers alike, yet little is known about the effects of face-to-face service encounter quality within a business-to-customer setting. Questionnaire survey was conducted through e-mail,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16990324118458638670 |