The Service Innovation Strategies of International Business Centre-An Example of the T Company in Taiwan

• Main Authors: Jui-Chen Chang, 張瑞真
• Other Authors: Bruce C. Y. Lee
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/06716053387694679711

碩士 === 輔仁大學 === 科技管理學程碩士在職專班 === 97 === This research mainly aims to correctly define the position of the international business service center and its various functions, and investigate how the business center within the service industry can undertake its innovative strategies in order to attract more multinational companies and local small and medium enterprises coming to explore investment and development opportunities in Taiwan. It’s also considered important that a business service center’s major objective should focus on providing valuable information on domestic business and sales activities, industrial development and trends, and market opportunities for its customers. In terms of market expansion, what a business service center can do to greatly assist its customers in gaining more market share across Great China is to develop an advanced operating mechanism locally from Taiwan, using it as the service base to promote more businesses in China. Ideal operation base, business opportunities, reliable information source, plus improved innovative technologies can assure business success in any market – it’s therefore service innovation will play an important role in the business development. The new concept of the service innovation conducted in the service industry often comes from customer interactions with the service providers. In this research, a Taiwan-based business service center - The Executive Centre - is used as the example to study its existing customer groups, current service available, domestic and overseas business network system, and applicable service innovation strategies. Hertog and Bilderbeek(1998)proposed four dimensions of service innovation in their study, which were further developed in this research to combine the ideas of the organizational and operational efficiency, integrated marketing strategies, customer demand-oriented innovation, enhanced service quality and delivery procedures, as well as e-business technology and data mining. Furthermore, 4 in-depth interviews with the customers were undertaken to gain more clear understandings of their needs and experienced problems, and what the customers really think about the service quality they have been receiving and their expectations and recommendations.