| Summary: | 碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 98 === The democratization of style and taste, and common people, from a variety of print media continue to discuss the economic and life style issues related to aesthetics, the subtle feelings and emotions triggered by the aesthetic elements and experience show that the elements of future trends.
In the past, foreign and domestic are popular types of jazz music, the rapid development in recent years, stunning, particularly in the LIVE BAND PUB ubiquitous today.
This study documented the elements of space music elements, high-end aesthetic elements, emotional elements and experience quality literature presented from the customer's point of view to find space for style and aesthetics of music style for the consumer perception, emotion, and experience the quality of relevance.
Hope that by understanding customer perceptions of the actual store experience, to store the continuing or improving future business direction.
The samples were selected merchants for the Blue Note and Riverside Blues's mansion shop 2 live jazz restaurant, paid a total of 450 questionnaires, 430.
Through this research are known: Jazz aesthetic elements and space elements are on the experience of satisfaction has an indirect positive impact of business improvement can be used as a reference. The level of spatial information is causing a sense of musical elements of their experience with the correlation of the reasons for the change, a sense of spatial information to increase customer associate degree this space music. High aesthetic elements and experience the satisfaction of this study is proportional to the new argument, so how to make customers feel that the very existence of the store is believed to be the new challenges of the future services.
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