The Factors of New Product Development for the Western Fast-Food Restaurant from the Viewpoint of Customers in North of Taiwan
碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 97 === The purpose of this study is mainly explored the factors of new product development for the western Fast-food restaurant. We focused on understand the discrepancy in the importances about the factors of new product development between consumers’ demography, lifes...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64125959698995904004 |