| Summary: | 碩士 === 輔仁大學 === 博物館學研究所碩士班 === 97 === This qualitative research is a case study of the YM Oceanic Culture & Art Museum (hereafter referred to as OCAM), located in the inner Keelung Port. This research aims to present non-visitors’ voices to inspire museums in the future planning, and to remind that museum professionals should listen to the various voices from the communities while planning the interpretation programme and exhibition. In order to explore the views of different generations, eight participants, age above 48-year-old and below 38-year-old, agreed to participant the interviews and observation. They are the community non-visitors, that is, himself/ herself or the family members use to work or still work in the fields of marine transportation, or port services in the Keelung Port, morever, they have never visited or merely visited once the OCAM during a given period. The interviews and observations attempt to know the participants’life experiences and memories associated with the Keelung Port, how they related to the OCAM in the present and past, as well as how the participants imagine museums, furthermore, to understand their visiting behaviors and opinions to the exhibitions at the OCAM. The aim of this research is to increase the understanding of the community non-visitors and to express the social role of the OCAM while improving the further audience development and communication.
The findings lead to the suggestions about museum environmental improvement, exhibition plan and audience development for the OCAM and museums in Taiwan on planning long-tern target audience development strategy.
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