Female body image and the aesthetic value： The case of female brassiere print advertisement

• Main Authors: Chao ying chi, 趙映淇
• Other Authors: Cheng, Ching-Yi
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/54012025379509365929

碩士 === 輔仁大學 === 織品服裝學系 === 96 === The main purpose for this study was to discuss the relationship between female body image and aesthetic value for female brassiere print advertisement; this study also evaluated the impacts of the different demographicvariables (such as age, residence, education, and income) on body image and aesthetic value for female brassiere print advertisement and aesthetic preference for female adults. This study was based on questionnaire and applied body image measurement, aesthetic value measurement, and aesthetic preference measurement to measure self body satisfaction among female participants and their aesthetic value on female brassiere print advertisements. This study also requested participants to select their favorite advertisement catalogs to comprehend their aesthetic preferences among female brassiere print advertisements. This study defined body image as two constructs: one was physical appearances; the other was personality and behaviors. The results of this study indicated that there were significant differences among different female age groups in physical appearances; older participants are more satisfied with their physical appearances than the younger ones. There was no major difference for personality and behaviors for all age groups. There was no major difference for physical appearances among different residence and income groups; but significant statistical differences did exist for personality and behaviors. Moreover, different education groups all showed significant differences in physical appearances and personality and behaviors; higher the participants’ education levels were, they satisfied more with their physical appearances and personality and behaviors. This study also defined aesthetic value for female brassiere print adverstisements as two constructs: extrinsic formal function and intrinsic expressive symbol. The results of this study indicated that females of different age groups all cared about both extrinsic formal function and intrinsic expressive symbol of the aesthetic value for female brassiere print adverstisement. However, there was no major difference among different residence, education, and income groups. Furthermore, this study indicated that there was significant correlation between body image and aesthetic value. The participants who were more satisfied with their personality and behaviors were more satisfied with their physical appearances. Moreover, they cared more about extrinsic formal function and intrinsic expressive symbol in the aesthetic value aspect of female brassiere print adverstisement .